THE WRITER'S COLLECTIVE
DIGITAL MARKETING HYBRID PROGRAM
May 16 - July 16, 2022
This multi-platform digital marketing program provides you with hands-on training for the most in-demand skills in today’s marketplace. You’ll learn everything from paid media (Google, Facebook, Instagram, LinkedIn, etc.), to search engine optimization, to UX design fundamentals. ENTITY is on a mission to change the future of education and work for women. Become a part of our community today!
We are only accepting 100 students, so secure your spot today!
HERE'S YOUR CHANCE TO WORK FOR YOUR DREAM COMPANY
Get trained. Get mentored. Get placed.
The Writer’s Collective is an intensive hard skills training program, combined with top-notch mentorship. Not only will you learn digital marketing skills that can expand your job prospects, you will also get connected to the people who can help take your career to the next level. The ENTITY Mentor Network includes CEOs, thought leaders, executives, and change-makers at the top of their game. Our mentors come from Intel, Edelman, The Hollywood Reporter, Los Angeles Magazine, Harper’s Bazaar, PopSugar, Nordstrom, Adobe XD, and more.
ENTITY’s four-pillar education formula of 1) Hard Skills, 2) Soft Skills, 3) Mentorship, and 4) Career Success Services offers a whole-person approach to education, which provides a personalized experience dedicated to the success of each student.
This hybrid program begins with an 8-week remote learning experience, followed by a 1-week Mentorship Immersive in Los Angeles. The in-person portion of this program is an optional add-on (not necessary for graduation) to provide students with the opportunity to meet the ENTITY community, celebrate their graduation, and prepare to hit the ground running with career workshops. Capacity for this program is limited to 100 students, so apply before spots fill up! Applicants must be in a four-year university program or have a Bachelor’s degree.
Meet Your Mentors
Graduation at Soho House
ONLINE LEARNING COST
(May 16 - July 8, 2022)
OPTIONAL IN-PERSON COST
(July 10 - July 16, 2022)
*Housing is included in the $2,500 add-on price at LEVEL Luxury Suites.
Through our online curriculum, you’ll have the opportunity to work on real-world projects to make you a better writer and to ensure you’re armed with digital skills relevant to today's media landscape. During our rigorous online training, you will learn digital media skills such as SEO, social media marketing, and branding – skills that magazines, beauty brands, and PR firms look for in a candidate.
Students are eligible to earn up to 5 transferable college credits. Please check with your institution, as schools have varying requirements.
Our Online Curriculum Will Cover:
Writing and Editing for Digital Media
Search Engine Optimization
Fundamentals of Design & Branding
Paid Media: Facebook & Instagram
Content Strategies for UX Design
Search Engine Optimization: Writing Optimized Content
How Paid Social Fits in the Traditional Customer Journey: Awareness, Consideration, and Conversion
How the Move to Paid Marketing Aligns with a Rise in E-Commerce
Understanding Customers: Mapping the Customer Journey
How to Set Up a Paid Social Media Plan with Facebook Business Manager
Creative Strategies for Successful Campaigns
Creative Best Practices for Desktop and Mobile-Built Ads
Competitive Ads Research
Understanding Facebook and Instagram Insights
The Best Ways to Track and Measure Growth
Using AI to Gauge Campaign Effectiveness
Best Tactics to Drive Conversions
How to Leverage Influencer Marketing and Grow Your Own Brand
An Immersive In-Person Experience (Optional)
If you opt to join us in Los Angeles in July 2022, you will have the opportunity to receive live mentorship from industry experts, bond with your peers in ENTITY Forums, participate in mock interviews, and attend a career fair with ENTITY’s industry partners. This is also your chance to celebrate your graduation at Soho House in Downtown Los Angeles with your fellow #WomenThatDo.
Students who opt-in to this immersive will also stay at LEVEL Luxury Suites (included in the $2,500 add-on price), located at the heart of Downtown Los Angeles. Amenities include:
Steam room and sauna
24-hour gated security