Vanderbilt University is looking for a skilled digital marketing and recruitment manager. This person will be responsible for designing, implementing, and managing marketing campaigns for online and hybrid programs launched by the Office of Digital Education (ODE).
This role will work collaboratively across academic units, and within the Office of Digital Education, to envision effective and strategic marketing campaigns that will drive quality enrollments to online and hybrid learning programs. In addition, this role will also serve as a liaison between academic units, Vanderbilt’s marketing and communications stakeholders, and external partners.
If you have a passion for education and a knack for marketing, this position might be for you! While this position is hybrid, you must be in the Nashville, TN area or open to relocating to Nashville.
About the Job
COMPANY: Vanderbilt University TITLE: Digital Marketing and Recruitment Manager OPENINGS AVAILABLE: 1 LOCATION: Nashville, TN HOW TO APPLY: You MUST submit your resume using the button below
Duties And Responsibilities
The digital marketing and recruitment manager will support the development and design of online and hybrid programs. They will work closely with academic program faculty and staff to develop unique marketing strategies and campaigns that will drive quality student enrollments. This individual will be responsible for serving as a liaison between key internal and external stakeholders. An ideal candidate has strong communication skills, an appetite for collaboration, a deep understanding of digital marketing strategies and end-user experience, as well as an eye for detail.
Strategy & Planning
Work with academic units to develop strategic marketing vision, budget, and implementation plans.
Facilitate a coordinated approach to optimize student enrollment, including inquiry generation, conversion rate optimization, and inquiry nurturing.
Develop a deep understanding of admissions and recruitment funnels for academic programs.
Provide direction for the development and maintenance of website content, search engine optimization, digital marketing assets, and other social and emerging digital marketing channels/techniques.
Establish best practices for digital marketing processes across Vanderbilt’s online learning programs.
Assist in shaping the holistic vision for Vanderbilt Online marketing and brand strategy.
Provide content management for the Office of Digital Education website and social media.
Participate in the evaluation and selection of external marketing agencies and/or online program service providers.
In partnership with ODE’s project manager, provide oversight and management of external marketing partners.
Manage the development and continuous improvement of online program marketing/recruitment efforts with external partners.
Develop all marketing creative and collateral with external partners as needed.
Oversee data integration, security, and compliance for online/hybrid marketing initiatives.
Develop and maintain relationships with internal stakeholders.
Analyze and evaluate end-to-end marketing campaign performances.
Conduct market research to identify trends and insights to optimize digital marketing for current and future programs.
Present marketing performance data to relevant stakeholders.
A bachelor’s degree is required.
Professional certification in Google Analytics and Google Search Ads preferred.
3-5 years of experience in digital marketing.
Experience in higher education is preferred.
Expertise in Google Analytics.
Expertise in SEO strategy, digital marketing, paid social, and CRM optimization.
Experience working in WordPress.
Experience working and liaising with agencies and third parties.
Experience working effectively in cross-functional teams.
Excellent verbal and written communication skills.
Creative and data-driven.
Excellent project management skills.
Excellent time management skills, ability to prioritize tasks, and ability to deal with multiple constituencies concurrently to meet deadlines.
Ability to support and educate users with a variety of technical skills and backgrounds.
Demonstrated competence in Microsoft Office 365, Zoom, and Teams.
About Vanderbilt University
At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education. Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities, and protected veterans are encouraged to apply. Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.