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Director, Digital Commerce, Retail: Bacardi

Bacardi is hiring in Miami!

Bacardi, one of the largest privately held, family-owned spirits companies in the world, is looking to add to its digital team in Miami, Florida.

This role will help drive the digital commerce and omnichannel strategy for North America. They will have the opportunity to work with cross-functional teams to build customer strategies across our national and regional accounts to increase Bacardi’s share of spirits and online visibility.

This person will be responsible for driving the growth, development, and execution of omnichannel sales and business plans through cross-functional partnerships including our commercial, marketing, and IT teams.

They will be accountable for leading strategic relationships with internal and external partners, building omnichannel capability with commercial teams, and driving commercial performance and trade execution within the customers’ digital ecosystem.

This person will lead a team of high performers (five direct, one indirect) with responsibilities for strategy development, account management, digital shelf and content, and more. This role will report to the VP of digital commerce.

We're encouraging any #WomenThatDo in the Miami, Florida area to submit an application for this position. If this job sounds like a good fit, read on to learn more about applying!

About the Job

COMPANY: Bacardi

TITLE: Director, Digital Commerce, Retail



HOW TO APPLY: You MUST submit your resume using the button below AND complete our skills assessment.


With our consumer at the heart, your key focus will be:

  • Support in defining digital commerce strategy for North America business that will increase market share and revenue across a portfolio of brands; effectively translating strategy into productive activities annually and long-term

  • Initiate, lead, inspire, and influence cross-functional teams to build customer collaborative strategies (national and regional accounts), planning, and analytics that increase Bacardi’s online share, visibility, volume, and dollars

  • Partner with marketing teams to architect and integrate across e-commerce platforms, influence new-to-market/innovative opportunities, establish tangible and achievable brand and commercial goals for growth

  • Direct SME and consultant with commercial teams and external customers and distributors to educate, build relationships, prioritize, and invest in high-impact initiatives and sales strategies; direct customer 1:1 interface

  • Act as an expert in defining marketing and sales online strategies, third-party partnerships, and build new platforms with external vendors and agencies; internally with IT, creative, digital marketing, and content teams that will engage and improve the consumer experience and conversion

  • Collaborate with commercial and shopper marketing to develop and scale omnichannel processes and resources

  • Build initiatives to capture and leverage 1P (2P and 3P) data analytics, creative and optimize insights and usage to engage consumers, consistently improve measurements and reporting, identify areas for growth

  • Ensure digital basics are developed, communicated in partnership with national accounts, CP&A, digital marketing, brand marketing, driven through IT connection points and/or third-party (ratings and reviews, search, retail media)

  • Provides inputs and consultation to NAM and global leadership teams (regional president, brand VPs, sales VPs, global VPs), to respond to changing market conditions, improve internal efficiency, and maximize results

Skills and Experience:

The skills and experience needed to create your legacy:

  • 8+ years of e-commerce and digital marketing with a clear understanding of end-to-end user journey across all channels: search, mobile, media, web, email, social, and paid media leading to full conversion. Brick and click synergies and impact

  • Knowledge and experience leading innovative solutions and change management

  • Proven results bridging internal teams, external agencies, and partners

  • Ability to translate marketing and commercial objectives and use insights to drive value, competitive advantage, and build brand equity

  • Strong research and analytical skills (data-led) with a proven ability to consume and understand data to get clear results, attribution, and optimization

  • 3+ years with direct customer/retail experience and interface

  • Proven coaching abilities and leadership skills to create and maintain a collaborative, high-performing team

  • Firm grasp of financial impacts, revenue, and shadow P&L management and value of online sales and impact

Personal qualities – share our founder's passion and entrepreneurial flair:

  • Passion for connecting the on and offline ecosystems; impacts sales and builds long-term relationships

  • Innovator and self-starter that proactively identifies opportunities; collaborate to build solutions; moves ideas to action

  • Excellent analytical and problem-solving skills, mitigating barriers and legislative roadblocks

  • Ability to build credibility via a thorough understanding of digital strategies and business growth levers

  • Consumer and customer focused

  • Relationship developer and trusted business partner

Our culture:

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars: fearless, family, and founders, they inspire our primos to be the best they can be and drive us forward in all we do. But what does this mean?

  • Being fearless: means adopting an agile mindset, being comfortable trying new things, and taking risks. We are empowered to question, challenge, and innovate

  • Family: we treat each other, and our communities, like family. Always

  • Founders: the spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work

When you join Bacardi, you become part of our family and gain more than just a job.

About Bacardi:

Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines. Bacardi was founded in 1862 in Santiago de Cuba when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world's first light-bodied rum.

Since then, their company has grown to include animpressive portfolio of more than 200 brands and labels, including BACARDÍ rum, the world’s best-selling and most-awarded rum; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S blended Scotch whisky, the world’s most-awarded blended Scotch; PATRÓN tequila, the world's highest-quality ultra-premium tequila; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth, and the world's favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; and ST-GERMAIN, a super-premium elderflower liqueur.

Founded in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs more than 8,000 people, operates production facilities in 10 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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