The Analytics team at Publicis Media draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measure challenges across its brands. The Analyst role is an entry-level position that uses research, data, reporting, and analytics techniques to:
Answer client business questions;
Assist with developing "test-and-learn" approaches that roll up to the client’s larger learning objectives;
Implement best practices around research, analytics, and campaign measurement.
If you are detail-oriented and passionate about using research and data to make decisions, this position at Publicis Media may be for you!
Details:
COMPANY:Publicis Media
ROLE: Analyst, Decision Sciences
OPENINGS AVAILABLE: 1 opening available
LOCATION: Remote
HOW TO APPLY: Email your resume to publicis@entityacademy.com
While it is not mandatory, applicants who fill out our Data Science Skills Assessment will have a better chance of being selected.
More details will follow if your resume is chosen for an interview.
Role Objectives:
Help drive day-to-day research and analytics efforts while delivering impactful, actionable insights.
Support execution of customer, media, brand, and market research that produce unique insights and opportunities.
Synthesize research results and uncover overarching themes to drive the client’s business forward.
Report on key metrics for campaign effectiveness and develop key findings for optimization.
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies.
Develop and analyze media and brand targets that inform media strategies.
Apply syndicated research (Nielsen, MRI, ComScore, eMarketer, etc.) and agency research applications to client business.
Foster strong relationships with internal client teams.
Assist internal groups in maximizing the use of available research sources and proprietary studies.
Minimum Qualifications:
Experience in media/marketing research, consumer insights, business consulting, or data analysis.
Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis.
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python)is a plus.
Experience with Tableau, GoodData, Datorama, SQL is a plus.
Strong organizational and communication skills.
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
What is Publicis Media?
Publicis Media harnesses the power of modern media through agency brands CJ Affiliate, The Community, Performics, Publicis Collective, Spark Foundry, Starcom, and Zenith to create value for its clients and drive their business transformation. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices are powered by more than 23,000 worldwide experts in investment, strategy, analytics, data, technology, marketing performance, affiliate marketing, and content.
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